The (bitter) truth about sugar

We created SWEET to rid the world of sugar and the damage it has on society. Time to throw away that sugar, and replace it with the SWEET.

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We won't sugar coat it for you...

Hey, we are SWEET and we know healthy food can be really boring - especially sweet alternatives. That’s why we made a healthy sweetener that doesn’t taste healthy at all. It tastes like your favorite ice cream, donuts, cookies - but without all the bad stuff in it. From now on, sweet will be good for you.

Tell me more

Causes premature aging, wrinkles and acne

shortens life expectancy 3-4 years

results in pre/diabetes that affects 1 in 3 Americans

contributes to ADHD

promotes tiredness and memory loss

increases risk for depression and anxiety

linked to inflammation, obesity, cancer and more

costs the US 1.4 Trillion dollars in medical expenditures

The science behind SWEET

Meet Sweet, the better sugar

Mouthwatering-delicious proprietary blend

Organic and 100% plant-based

Calorie free

No aftertaste

Addictive

No energy crash

Zero impact on glycemic index

Acts as an antioxidant

Meet Sweet, the better sugar

Join the Sweet Life
The science behind SWEET
Perfect in...
Cereal
Baking
Coffee & Tea
Smoothies
Everything

Shop SWEET

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  • 30 x SWEET Hits

    30 x SWEET Hits

    Sale
    $24.99 USD
    $24.99 USD $25.99 USD

    30 x SWEET Hits

    Just the right amount, anywhere.

    AKA Uncut SWEET. Pure, no junk.

    Thirty little hits of happiness... sweet enough to flirt with danger, clean enough to bring home to mom.

    No calories, no crash, just incredible taste… without the sugar drama.

  • The SWEET Stash, 1 Pounder

    The SWEET Stash, 1 Pounder

    Sale
    $34.99 USD
    $34.99 USD $39.99 USD

    The SWEET Stash, 1 Pounder

    Just the right amount, anywhere.

    AKA: The Rebound. Because sugar is an ex.

    Meet your new long-term relationship: one pound of pure SWEET.

    No calories, no crashes, just amazing taste and a healthier life. Keep it on your counter; flex responsibly.